
My roles:
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User stories
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Value matrix
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UX UI designer
Tools:


Redesign overview:
I redesigned a travel agency website to enhance usability, improve the booking experience, and create a more visually appealing interface. The design process was straightforward, focusing on three key stages: research to understand user needs and pain points, UX Design to structure an intuitive experience, and UI Design to bring the interface to life with a modern and engaging look.

Design Process
Research:
To understand user needs and pain points, I analyzed competitor websites and gathered insights on common frustrations travelers face when booking trips online. The focus was on simplifying navigation, improving the booking flow, and ensuring a seamless device experience.
UX Design:
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User flow
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Sketching
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Wireframes
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Usability Testing
UX Design:
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Style Guide
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Visual Design
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Final Screens

Research:
Problem:
Users found the previous travel agency website confusing to navigate, with a cluttered interface and a complicated booking process that led to frustration and drop-offs.
Solution:
A streamlined and user-friendly redesign that simplifies navigation, improves the booking flow, and enhances visual appeal, making trip-planning effortless and enjoyable.
Goal:
To create an intuitive and visually engaging platform that enhances the user experience, reduces booking friction, and increases customer engagement and conversions.
